History

1990

The VITAR company is founded by signing a social contract on 28. 9. 1990 and entering to the Commercial Register on 9. 10. 1990 by the owners Mr. Vladimír Polášek and Mrs. Jana Polášková

The first product launched on the market is the effervescent preparation Revital Multi. Over the time the original formula of this product has been improved and it figures in our portfolio succesfully to this day.

1993

The production facility in Tišnov is purchased.

1995

Purchase of an administration building in Zlín – Louky, where the current company headquarters called VITAR Center is situated.

The beginning of the era of Energit. Energit is launched on the market in 5 types and immediately becomes a sales hit (product number one).

1996

Energit is awarded by Golden Salima, an award for the best showpiece at the International food fair Salima.

1997

With a purchase of a new production line for pressing and packaging of tablets, we launch a new line of food supplements - vitamin tablets Revital packed in a plastic dose. The most successful products in this line are Revital kava-kava and Revital Coenzyme Q10.

1998

VITAR Slovakia, the first foreign VITAR subsidiary, is established.

1999

Beginning of the internet era in VITAR – our website www.vitar.cz is put into operation in four different languages.

2000

Entering a new bussiness market with our products. Establishing a cooperation with the chain stores and becoming their contractor of food supplements. Perfect timing of this decision has hepled us to become a number one in sales of food supplements, a position that we still hold to this day.

2004

We present a new line of food supplements designated for the chain stores under the brand MaxiVita, starting with 5 types of effervescent tablets and 7 types of swallowable tablets – newly in a blister and a paper box.

2005

Vladimír Polášek jr. takes over the managing of the company as the Managing Director.

2006

Due to the growing demand for blistered MaxiVita products, a new powerful blistering line is purchased and put in operation.

2008

In collaboration with our Vietnamese partner the subsidiary VITAR Vietnam is established.

2009

Another subsidiary, VITAR Polska, is established in Poland.

VITAR becomes a distributor of a repellent product, Predator. In the following year we  manage to turn this brand into the best selling repellent product in Czech pharmacies.

2010

Substantial innovation of Energit. The new Energit metal box wins the Package of the Year 2010.

2011

Under the license from our German partner we start the production and distribution of the fruit drink for kids, Capri-Sonne.

Our new product line REVITAL effervescent tablets with fiber in a new design is included into a selection of the best innovative products New Product Expo at PLMA, the international trade fair of private labels.

2012

With the original product line VITAR HOMEA we succeed again in the selection of the best innovative products New Product Expo at the international trade fair PLMA in Amsterdam.